For the Banquet rebrand, I aimed to create a look that feels both elegant and homey, appealing especially to families with kids. I redesigned the packaging to be both sustainable and visually engaging, featuring a small transparent window that lets customers see inside. This window not only builds trust by showing the amount of chicken but also sparks curiosity, encouraging customers to take a closer look. Overall, the new design is intended to make people feel excited to bring the product home from the grocery store.

IMG_2350.jpeg

IMG_2354.jpeg

IMG_2359.jpeg